Networking in Peterborough & Bedford 
TEL: 01733 513003 
Operating in Peterborough & Bedford 

 Past Events  

 
Great Speaker; Great Venues; Great Networking; all our events are tailored to bring you the best experience that group networking can offer . .  
 
How To Sell To Anyone - Whatever Hat They Are Wearing! 
You don’t need a shiny suit to sell and it’s not all about clever or pushy patter. It’s about selling the way a potential client wants you to, even though they don’t actually tell you how they want to be treated! This session taught you how to quickly spot what they want and how to get the message across so that they REALLY want to work with you. You will learn the secrets to adapting your sales style, speed, level of detail and emphasis for the best chance of sales success every time. You’ll also come to understand what your natural style is, why you’ve hit barriers in the past and how to overcome or avoid them. Our speaker was Deborah Wylie, from PeopleGeek. With over 25 years of Sales experience, from high level Corporate to shop floor retail and from working with entrepreneurs with the hardest job possible – selling themselves to team selling, Deborah provides the tools and techniques to improve sales and client retention. 
 
 
How To Generate Visitors To Your Website  
One of the problems we all have is generating traffic to our website - more visits leads to more enquiries which can then lead to more sales . . . Your website is potentially a rich vein of increased revenue but how do you increase the numbers? 
 
Different specialists have different views - some swear by SEO, others social media and digital marketing whilst others are promote content, paid advertising or pay per click. For most of us it can be really confusing, not to mention costly. In this session we have a speaker with a difference. 
 
Will Hawkins works for Warner Publications, a large publishing and print company in Bourne. His specific role is to increase the visitors numbers to their website. In his first 12 months Will consistently increased visitors by 80% per month reaching a new seasonal peak of 85,000 in ONE month. 
 
At this event Will shared with us how he went about it, what he learned and how, moving forward the numbers will increase still further. 
 
This was truly unique opportunity to sit back and review Web Strategy. 
 
 
How To Achieve EASYSelling Success® For All CEOs and Executives! 
For many CEOs and executives, selling and sales may not be their first love. Within this 45-minute EASYSelling® training session, you will: 
• Understand how you can approach every sale with complete confidence 
• Learn how to identify the 7 Sources of your every customer 
• How to fast-track your lead generation and the secrets of securing fast-track sales growth 
• Understand the key framework and process that forms the structure of a winning sales conversation 
• And Learn Five Top Sales Closes, of which you can use immediately you leave the room to increase your selling and sales success 
 
Our speaker is - Alan Crouch MBA FIMI who is a locally-based entrepreneur who primarily supports SME CEOs, MDs and their teams across the UK and Internationally. His expertise has helped them to achieve unprecedented business growth success, from training and learning as CEO and Founder of the Business Growth School®, through to sales transformation consultancy through his CMP consulting business. 
 
Speech Patterns & Communication Styles 
What is your Communication Style and Preference? 
Have you ever heard yourself saying “Why don’t they understand what I am saying” because in your mind you are being very clear?   Well you are not alone.   We might all be speaking English but it does not mean we are speaking the same language! It may be you will find that you need differing words and different information and communication styles dependant on the personality type and learning styles you have. 
 
 
Extra Special Speaker Event 
An audience with Rory Underwood MBE 
The Business Club teamed up with Barclays Bank plc to bring you this exceptional event. Rory's experience and insight gained through his stellar rugby career - 85 England Rugby Caps, 6 British Lion Caps plus an MBE for services to Rugby and 18 years flying experience in the RAF) has allowed him to bring a different perspective into the performances of individuals and teams in business. In addition to hearing this fascinating talk, there was an opportunity to meet up to 60 business owners and senior executives. 
The Psychology Of Selling . . . 
This was an opportunity to enhance your communication and presentation skills – to learn how to ‘influence with power and impact. 
 
On-Line Video = More Sales! 
There is an abundance of research evidence to demonstrate the benefits of on-line videos. They:- 
Increase sales and consumer confidence 
Over 50% of consumers say video makes them feel more confident to purchase 
On-line retailers say videos increase sales by between 6% and 30%. 
Adding a video to a website homepage increases conversion rates by up to 40% 
And 50% more likely to appear on Page 1 of Google. 
 
Business Experts 
Financial Soundbites 
Money is the lifeblood of your business! 
At this event you learnt how you can 
Collect your money more quickly 
Keep more of what you collect by paying less tax 
Raise money to invest in and expand your business  
 
The Secrets Of Success 
Jan Richardson, Owner and MD of Total Clothing will be sharing her "Secrets of Success"! Her company supplies corporates, schools, clubs and associations with printed and embroidered clothing. For the past 5 years, revenue has grown 30% a year, every year. Many different things contribute to these impressive results - but at the very heart of the success is a marketing strategy which truly focuses on customers' needs. 
 
Customer Service 
Don't Under Estimate The Importance of Customer Service ... 
We all want to WOW our customers – this ensures they keep coming back. Equally important your customers become ambassadors for you – they recommend and refer you to their contacts. 
 
Understanding Yourself - 
Finding Your Mojo, Being Your Best and Beyond . . . 
Kim Coley (Senior Environmental Consultant, personal development advocate and Managing Director of the new 'not for profit Wellbeing Centre of Peterborough') talked us through a self-awareness journey to happiness and success. Kim will be showing us how to create a better reality in work and in life!  
Photography And Social Media - With A Difference 
Photography - the first part of this evening was a practical "how to" session on using your mobile 'phone to get stunning pictures which will get noticed on your social media platforms and your website.  
 
Dispel Your Fear Of Public Speaking! 
Most of us have an innate 'fear' of standing up and speaking in front of a room full of people - especially if it involves speaking about ourselves. However, you probably realise that to develop yourself and to promote your business you have to do it! 
So why are we so nervous? Basically we are afraid we might say something 'wrong'. In this session we are going to help you to improve your confidence by sharing an understanding of what makes a great speaker and how to learn techniques to perfect it for ourselves. 
Our speaker, Bevis Moynan, is from Magenta Coaching Solutions, and is one of the UK's leading authorities on motivational mapping, NLP and personal development. 
He understands what makes us tick and is a passionate advocate of assisting others overcome their personal challenges in the public speaking field and beyond. 
 
Why What You Learn About Generating Leads and Growing Your Business Is Wrong and How To Quickly and Easily Fix It FOREVER ! 
Our system is truly a breakthrough in marketing and advertising, yet it's simple and easy to understand We’ll introduce you to some very common-sense principles of marketing that you'll be able to instantly validate and embrace. These principles will give you a clear vision of what your marketing is supposed to look like and, just as importantly, what it's not supposed to look like. Our Speaker was Andy Clarke a Marketing Breakthrough Strategist working as an Associate with Rapid Business Results - international marketing specialists. 
 
The Relationship Between People & Money!  
This event took you on a fascinating exploration of people and how they relate to money. The old saying 'the love of money is the root of all evil' may be true however we all want more of it - that's why most of us are in business; and yet, most people when asked why they run their own business answer with:- to control my own destiny; to create my own work/life balance; to choose the people I want to worth with etc. These things may be true but we also want money! So why is it people don't say so? The reasons run deep and understanding these reasons will really help you convert more 'suspects' to 'prospects' to 'new clients'. The speaker: Shaz Nawaz understands - he is an authority on what makes people tick, business strategy and business growth.  
 
 
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