Developing Your Value Proposition
Your clients buy "what's in 'it' for them"! Your value proposition will help you identify and communicate the value of your offering to your customers and enable you to charge what you are truly worth!
It will increase your revenue for no extra cost and make you more profitable.
Our speaker is Trevor Burfield from Training and Consulting for Business.
From Pepsi to Goodyear, Trevor has learnt the art of selling and built a successful international career on winning with the customer. After three decades of selling he's now applying his knowledge and skills to developing talent in a range of organisations. Trevor's experience spans selling to customers ranging from corner shops to global giants such as Toyota and General Motors. His focus on win-win outcomes is based around putting his trainees at the heart of the customer's business, helping businesses understand their key differentiators and how to maximise revenue. He defines this as the 'The Value Proposition'.
In the first half of this session you will learn:
What is a value proposition?
Why every business needs one?
The three components of a VP.
In the second half you will start to develop your own value proposition which you can finanalise and implement back in your business.