History

You may recall 1992 was the depths of recession and companies were struggling to survive. There was very little help and advice available, particularly for smaller businesses.

So we created The Business Club to help companies with Sales and Marketing advice and support.

It soon became obvious that it was equally (if not more) important for business owners and managers to meet with like minded people who had the same problems and issues.

It was also obvious that many of them had little or no management training. So although winning new business was their biggest issue, they also needed help with areas which resulted from poor sales revenue – areas which were important to survival such as: cost reduction, increasing efficiency, low morale, marketing skills, selling skills, managing people etc. etc. etc. The Club grew rapidly and started attracting larger companies who saw Club members as a market for them. Also they wanted to help and support the local economy.

So that’s a little of where we came from. Today The Club is thriving with over 600 member companies in North Cambridgeshire, South Lincs.

In fact The Club is so successful we are now franchising the model throughout the UK.